Two silver Fox Awards for Primafila AG

“The Next Generation of Scientists”,an article series produced by Primafila AG for Siemens Healthineers has won a silver FOR AWARD, as well as a silver FOX AWARD for design efficiency.

The article is a series of interviews with students at the ETH Zurich and the University of Zurich as they prepare for a world in which scientists of different fields collaborate more closely – for better research, to improve patient care, and for their own success. The stories are told in text and short video snippets, and accompanied by portrait photography.

The Fox Awards jury writes that they were consistently surprised by the high quality of the submitted concepts and implementations. “The outstanding efficiency of the concept and the design was rewarded by the auditors”.

In a year when the organizers report that they counted more integrated submissions and more campaigns than in the previous year – at the expense of a single media:  Print – except for corporate books – was almost always submitted with an online and/or social media concept. Conversely, in terms of haptics, there is a trend towards complementing online solutions with a print product.