Bringing to play personal relationships with opinion leaders.
Comprehensive restructuring and subsequent implementation of all external publishing endeavours (“Der Monat” etc.)
The magazines for which the current Primafila team was responsible between 1990 and 1997 have collector’s value today; in 1995 one of the issues received an award from the UN.
In the Nineties, IBM Switzerland made a grand entry on the customer publishing stage with its high-quality “IBM Panorama”.
From a communications perspective, the merger to form PricewaterhouseCoopers in 1998 culminated in the magazine “CEO” geared to international executives.
The premium Swiss department store Globus showed renewed strength in 2004 – with a savoire-vivre magazine that was a true innovation in the retail sector.
15 years ago, the specialty chemicals company launched one of the first online magazines and with it created a milestone in the sector’s communications efforts.